Our mission: To safe-guard all mankind’s travel.
Our strategy: To be leading manufacturer of road reflective materials. 
Our slogan: To stand Chiye ambition and create world brand.
Our philosophy:
1. Business philosophy: Honest and Trustworthy, Quality Supreme, Technology Guidance and Win-Together
2. Management philosophy: Institution to people and Procedure to thing with the incentive of mechanism.
3. Security philosophy: people-oriented, safety first
4. Innovation philosophy: Science Guidance, Technology Innovation, Pursuit Excellence and Continuous Improvement.
5. Sales philosophy: Create value to win together and serve mankind with good products.